Maximising media exposure…
The success of USP Content’s Broadcast PR team has provided the company with a wealth of contacts and resources, allowing brands from around the world to help reach their audience in new and innovative ways.
What began as a medium for maximising radio & TV exposure for brands and agencies has evolved into the online & social media domain, with USP now producing viral content to compliment the campaigns. USP’s Broadcast PR team made their name in their execution of radio & TV coverage, with their extensive contacts securing interviews with a wide range of stations. But as media has multiplied, so have the avenues of potential PR…
Our Work
USP help clients reach their target market and beyond. The team’s enthusiasm and sociability have allowed us to work with talent as established as Kevin Keegan, James Martin, Phil Jupitus and Charlotte Church. The PR team have helped produce a series of successful how-to style webcasts, designed to guide the viewer through the promoted product. From Kodak to Head & Shoulders. From Olay to New Zealand Lamb, the campaign always produces engaging content and enduring exposure. We have created and seeded podcasts and vodcasts on behalf of a wide selection of major brands, both consumer and corporate, working with the likes of Girls Aloud, Heston Blumenthal and Twiggy. The team have provided great content for brands and clients in a variety of fields, including comedy, literature, sport, health & beauty, food and technology. Recently the company have utilised Tricaster technology to help stream live webcasts for brands, while also being able to encourage and respond to viewer interaction during the live broadcast.
If you’re interested in what USP Content can do for your brand, then don’t hesitate to get in touch.