The Sainsbury’s Active Kids programme has been a huge success in recent years and USP Content were commissioned to produce a series of short films, which demonstrated the programme in action. The scheme helps a wide variety of schools provide facilities for their pupils and it’s not just about sports equipment. The Active Kids programme has also helped children with special needs to stay active in a number of no-sports specific ways. USP Content produced 18 films which were used both internally and on-line to show just how valuable the programme continues to be.
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