USP Content was chosen to launch Robbie Williams’ new clothing range Farrell in September 2011.
Using the company’s Tricaster technology, Williams and T4 presenter Rick Edwards were able to showcase the range while also taking live questions from anyone viewing the live Farrell Launch webcast.
This technology allowed for a multi-faceted launch of the range in a cost-effective manner, while also showcasing the clothing range and of course, its creator!
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